
Why Protecting the Vision of an Event Matters
One thing I strongly believe is that protecting the vision of an event is one of the most strategic things you can do.
And when I say vision, I am not talking about the décor, the menu, or even the run of show. Those things matter, of course, but they are not the vision. The vision is the reason the event exists. It is the purpose behind the gathering. It is the why that should guide every decision from the earliest planning stages to the final guest experience.




























